B2B sales in Chicago are growing every day. The only way that a salesperson is going to have success with B2B sales in Chicago is if they are able to develop empathy. Empathy is the ability to put oneself in another person’s shoes. It is the ability to understand the needs of prospective clients and then present products and services in a way that shows a genuine interest or desire to fill that need.
There are a lot of factors that go in to why people buy the things they do. A lot of it has to do with feeling comfortable with the person they are doing business with. A product’s price is secondary. People care about the person who is behind the product. They want to know who it is that is selling them the product. A salesperson who is able to build a rapport with their client and to show that they genuinely care about the people they are selling products to is going to be more effective than the competition. They will close deals quicker and at a higher rate.
Empathy encourages people to talk. If a potential client knows that a salesperson is empathetic, they are going to feel free to talk about their problems. Once a salesperson knows the problem, they can provide the solution. This moves the client closer to closing the deal. It adds value to what the salesperson is offering.
See how Choose Growth is helping salespeople understand the value of qualities like empathy by visiting this website.