Even if you already have a digital marketing campaign, there are many ways a print marketing campaign can help your business grow locally. You can use Wide Format Printing Services In Atlanta, GA, to create the posters and banners you can use to raise awareness for your brand. However, before ordering items to be printed, these tips can help you design better print media.
Hire a Talented Designer
You can hire a graphic designer for as little as a few hundred dollars up to thousands of dollars. It’s important to remember that price doesn’t necessarily correspond to talent, so take the time to view their portfolios first. This is easily done online on social media sites and sites that are specifically designed to help freelancers get commissioned. Find a designer you like, and work with them to create posters and banners that will draw positive attention to your brand.
Appeal to the Senses
Using a broad range of colors will help you create eye-catching imagery for your banners, but you should try to capture other senses as well. Using different textures and 3D imagery can help people experience the smells and tastes of the images in your posters. Appealing to multiple senses is especially helpful in marketing food, clothing, and similar products that produce pleasant sensations.
Don’t Leave Out the Logo
Your brand’s logo should be prominently displayed on every poster and banner you create. Before submitting your designs to wide format printing services in Atlanta, GA, print them out on standard paper. If you hold the printed image at arm’s length and cover one eye, you should still be able to make out your brand’s logo. If you can’t, the logo should be enlarged.
