If you’re a small business owner in Dubai UAE or planning to start a business, you must know how to make your business digitally appealing that attracts more clients and generates more revenue.
For that you need to tap into the digital marketing world and make your business locally optimized. So, when your target audience is in need of what you offer/provide, and they search for that online, your business website pops up at the top. When they see your website, they are most likely to become your clients.
But, the Dubai market is very competitive and challenging especially for the new startups. You can collaborate with a SEO Specialist in Dubai UAE. But, you can do it yourself by following the proven tactics and local SEO strategies to stand out from your competitors.
So, let’s delve into the most effective, up-to-date SEO strategies.
Keyword Research
The SEO of any business starts with keyword research. It’s very important to find out the potential keywords for your business that your target audience is searching on the internet. In Dubai, most people add the location at the end of their search. So, brainstorm the keywords, keyphrases and search queries that are relevant to your business. You can use different keyword tools to have the data driven keywords.
Optimized Content and On-Page SEO
When you have potential keywords, the next step is to write relevant, informational, compelling and engaging content that caters to the needs and preferences of the target audience. You should also translate your content into multiple languages, giving you more reach. Add images, infographics and videos in your content creation process. This way, you can establish yourself as an authority in your industry leading to more customers and revenue.
Link Building
Link building is one of the most important factors for driving online visibility. There are different ways of building quality links to your website. You can outreach to businesses in your niche social platforms, business directories, and influencers to build relationships and quality backlinks.
Mobile Optimization
In the digital world of UAE, most people search for their problems and needs on their phones. So, it’s important that your business website is mobile-friendly and optimized. The pages should load quickly and the display and navigation should fit into the small screen appropriately.
If you follow the above mentioned tactics, your Dubai business website is most likely to perform wonders for you and generate revenue.
