If you are trying to get more out of your business, then you should use social media video marketing. It is estimated that 63 percent of businesses have used video marketing. There are several reasons that you will need to use video marketing.
Boost Conversion Rates
The return on investment for video marketing can be high. You will be able to boost your conversion rates if you use video marketing. In fact, some studies suggest that having a video on your page can boost conversion rates by 80 percent.
Build Trust
In order for you to get customers to do business with you, you will have to get them to trust you. Social media video marketing is a great way to build trust. Video content engages people. It also calls them to act.
Furthermore, it is important to note that many people are skeptical about buying a product or service on the internet. Video marketing allows you to present your product or service in a positive light. Studies have shown that 57 percent of people felt comfortable buying a product online after they have seen a video.
Encourage Shares
Social media helps spread the word quickly. People are much more likely to share videos than written content. The more shares that you get, the more customers you can attract. One person who has 500 Facebook friends can share your video with thousands of people.
