There are so many different elements and factors that go into selling a small business in San Jose, CA. Perhaps one of the most important points in attracting qualified buyers is the business sales ad. Developing this local business listing is going into a critical in capturing the attention of a buyer as well as providing a snapshot of the business.
Most people do not have the ability to develop a comprehensive business listing. Having a business broker handling the small business sale can eliminate this concern and provide an interesting, engaging and unique local business listing that is going to attract buyers.
There are elements or components of a business listing that need to be in place both in the summary listing as well as in the detailed information. There are also elements that need to be carefully protected to provide the seller with confidentiality and protection from competitors during the sales process.
The Summary
Think of the summary as the introduction to the local business listing, or perhaps more accurately as a snapshot. It should include the years in business and the general information about the products or services the company or business offers.
However, it is important to keep the information general enough to not identify the business. Identifying the business can cause challenges in retaining employees or retaining customers, which in turn will decrease the market value of the company.
A brief overview of the customer base, local, state, national or international, as well as information on any ecommerce income is also important. A small overview of the number of employees and the actual facility is also important to provide a comprehensive business understanding.
The Details
A fact sheet, or a more detailed analysis of the business, is also commonly provided for interested buyers. This still provides protection for the company and should not mention the specific company name or location. Most brokers will simply provide the county with this information, and then provide additional information to vetted, qualified and interested buyers.
One of the important aspects of the detailed information is to give an approximate annual or monthly income for the business, as well as the owner’s specific income from the company. Additionally, the reason for the sale is often considered an important selling feature, as well as what the current owner is willing to do to assist in the transition of ownership to help the buyer.
Planning your business listing for your San Jose, CA business is not easy, but it will make a difference in attracting qualified buyers and getting the business sold. Working with a professional business broker will allow your ad to be eye-catching and informative, which is an essential combination.
