A jewelry retailer can only make a profit if it sells its product. To be successful involves a variety of different factors including promotion. While external advertising comprises a major component of marketing campaigns, another part is internally derived. This form of promotion consists of indoor displays. In order to sell product, a retailer must package and display it appropriately and attractively. For jewelers, this involves selecting and arranging their product in the right type of jewelry display sets.
Display Set Options
Retailers are able to access various types of display sets. What they select will depend upon a number of factors including:
* Type of jewelry to be displayed e.g. rings, earrings, pendants, necklaces, watches etc.
* Style of the store e.g. modern, discount, chic, elegant, eclectic
* Preference for specific style, shape, material or size
* Size of the space available to house display cases
* A retailer’s budget always plays a significant role in choosing the type of display set as well as how many and of what material e.g. acrylic is more popular and more expensive than some other cases. Furthermore, the state of the budget may be such as to result in electing to purchase used over new display cases
These aspects will all influence how many, what type and other specifics of the decision to purchase cases.
Types of Jewelry Display Sets
Jewelry display cases are essential for any retail jeweler. The basic types available address the needs for the various types of jewelry. They may be jewelry piece specific or be applicable for general usage. Among the most common ones found in a shop are the following:
* Display Cases: These attractive and durable cases easily contain a variety of items a retailer may want to showcase. They come in different sizes, shapes, colors, materials and styles
* Necklace Boards: A means of showing off necklaces effectively
* Necklace Trees: another way of showcasing necklaces for clients
* Pendant Boards: – This display item provides potential customers with a chance to look at the diverse pendants available
* Revolving Displays: These are often used to present less expensive earrings. They are quite popular in certain retail stores.
* Utility trays: Often with lids attached, these trays reveal to the clients their finest a rings and earrings.
* Wire Displays: These jewelry display units come in unique and attention getting shapes and styles. They are ideal for earrings and necklaces.
Jewelry Display Sets
A jewelry store, if it wants to promote its items needs to utilize every method at its disposal. This does not mean solely advertising. Inside the retail facility, the strategic placement of jewelry display sets will go a long way to encouraging sales.