If you’re looking into OTT, or Over-The-Top, advertising then you probably already know about some of its benefits. People often begin looking into the subject simply due to the platform’s potential reach. OTT advertising provides you with a direct connection to your potential customer base. However, the true power of OTT advertising is somewhat hidden in plain sight. You probably know that the platform shows targeted advertising on Internet-enabled devices. But think about what that means in terms of your overall reach.
When you’re targeting the Internet as a platform you’re also benefitting from the reality that people use it in a variety of different ways. You can actually plan your advertising around the fact that different demographics will respond better to different approaches. For example, think about a situation where your primary objective is building brand awareness within a new market. You might decide to go with pre-roll advertising that’s shown as a short video clip before streaming content. Pre-roll advertising is ideal for brand awareness because the viewer is going to just sit with the video for a while. And, when they’re watching the content, your message has a chance to sink in. But if you wanted to push for a call to action then you might instead want to go with post-roll advertising. It’s the perfect moment to provide a brand-related call to action since the viewer is just about to finish the video and get up.
